Summary of The
Influence of Advertising
We know many people use ads to
promote the products they sell. Do we know what the purpose of advertising is?
Yes, advertising aims to convey information to the public in the form of print
media or electronic media. But more ads viewed by the public are ads that exist
in electronic media such as television or social media. Advertising is very
important in introducing our products. How advertising ads introduce our
products can also affect consumer interest in the products we sell. Because
technology is getting more advanced, there will be a lot of inter-company product
competition. Therefore, advertising must be creative and interesting.
I have collected several ads from
several sources such as print media and tv ads, online ads, and commercial. There
are many differences and uniqueness in each ad there. There is have ads with
simple words, and also have ads with full of words. Some ads also use images
that can catch the public's attention. All ads use their uniqueness to attract the
attention of the consumer. Sometimes there is a funny thing on the ads that are
also the attention of consumers. Ad vertising should strive to introduce
products to consumers, so that consumers can know the purpose and benefits of
the products we sell.
Like some ads I collect, there
are have some ads that I like, but there are also have ads i dislikes. The ads
I like are ads that give consumers something positive, like environmental
pollution ads and Aqua ads. Advertising should be simple but give a lot of
meaning to the consumer. The appearance must be attractive so that consumers
are interested in the products offered in the ad. And of course there are ads I
do not like. The ads provide good and positive information, but the products
sold can harm consumers. Sometimes many consumers do not know the impact of the
products they consume, so they continue to consume because it is affected by
the existing ads.
For that, we as consumers must be
smart and selective in choosing the products we want to consume. Do not be
easily influenced to the product ads we see. Do not make a decision right away
without finding out the purpose, quality and benefits of the product in
advertising. If we are easily affected by the ads we see, then we will easily
be fooled and deceived. For that, be a "SMART" and
"SELECTIVE" consumer.
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